Polling undertaken in 2013 showed that only 54% of people feel confident in accessing digital entertainment and only 55% think it's easy to tell which sites provide legal or illegal content online. Interestingly, this lack of confidence to disinguish between legal and illegal content online is more prevalent among females (47% against 33% of male).
Over the years, industry has come up with a number of initiatives to support consumers online.
Industry is also working with partners in local authorities to help protect consumers in the physical sale of goods.
The UK's design industry is also affected by IP theft. Anti Copying in Design, a membership trade association for designers, has created ACID Marketplace, a safe online platform for designers and design buyers to register and view designs with confidence.
The Alliance is concerned with ensuring IP rights are valued in the UK and that these rights can be properly protected. Click here for further information
This section highlights some of the current activity being undertaken across the numerous bodies involved and how these issues are being addressed and raised in Parliament.Click here
The Alliance is a partner in the Real Deal: Working Together for Fake Free Markets campaignDownload